If you are starting out in the real estate business or looking at improving a pre-existing business then you have to give some serious thought to your company logo.
A company logo is a key the main online strategy for any business. It can be used to create an identity for a property business and to project the required image. As a real estate professional or property professional, it is important that you make a great first impression on your clients and that you focus on developing a strong brand reputation over time. You want to be seen as a trustworthy and reliable firm to buy from and a logo will help to shape customer awareness on your behalf.
In this article we offer some advice and ideas on how you can get the company logo that you need to represent your real estate company.
A variety of Uses
A realtor or property management logo must be fitted to a variety of purposes. It must be able to be scaled up and displayed on signage on properties that you have listed. It also has to look great when scaled down to a size suitable for business cards. You will also be featuring your logo on numerous other printed marketing materials and possible even on your vehicles. Art logos that are simple in design are usually more functional and easy to scale.
Typical Real estate Logo Images
While a simple text logo can work well for agents it is more widespread for real estate art logos to feature an image or symbol in combination with text.
When it comes to choosing an image for your logo you will need to decide if you want an obvious 'property related' image or something more summary. It's quite common for real estate businesses to include images, shapes or silhouettes of houses and buildings so that people can automatically know very well what their business is about.
The problem with 'obvious images' is that the same ones get used repeatedly and you take a risk that you will end up having a logo that looks the same as all of your competitors. You also run the risk of getting sued for brand encroachment if your design is too similar to other programs. The outline of a roof is really clichéd for residential real estate art logos and a city skyline is over used available sector. However, a great designer should be able to take an over used image and put an original spin on it which make it appear unique.
Alternatively you can try using an image that's not directly related to property. It could be an image of something that is a symbol of what your business is about or how you will vary from other market players.
Inspiration for Real estate Business Art logos
One good idea to get inspiration for your real estate logo is to execute a Google image search for the term 'real est logos'. This will bring up a huge variety of designs that are employed by a variety of firms around the world.
You can also look at the art logos of other real estate businesses in your area. The idea is to think of something original that will help you to stand out though so do not let your competitors art logos to influence you too much.
Many online design firms also feature large portfolios on their websites. These portfolios sometimes will include a whole section just for real estate professional art logos.
You can get a lot of inspiration by studying the art logos of some of the big players in the real estate and property industries. These have usually been put together by top design firms and have evolved over the years along with the businesses that they service. The Century 21 years of age logo is a great example of a powerful logo. Bold lettering, a simple outline of a roof and minimal color make this logo memorable and appealing.
Color Choice
The various colors in a logo can help to convey an email to the person and awaken their emotions. Blue promises professionalism and reliability and is therefore favored by real estate art logos. Gold is also a popular color in the industry as it alludes to quality and respect.
To keep the design simple you should limit the plethora of colors to two or three. Minimal color use also makes it easier when it comes to printing. You should also remember that a good design should look great in monochrome when it is faxed or photocopied.
Font Style
The font that you use for the wording and terminology part of your logo also makes up an important the main overall impression that people will get from it. Your designer should be able to offer a variety of fonts and make a recommendation.
In addition to your business name, you may also want to request a variation of your logo that has a saying. This kind of tag line is quite common in the real estate business and having a version of your logo to suit different marketing campaigns could be convenient.
Working with a Designer
The best way to get an affordable logo that has been designed for your business is with an online custom company logo firm. They will attempt to understand your business and offer you a selection of concepts to consider. Once you have selected your favorite they will work with you to make minor adjustments unless you are pleased with the final product.
Put some time into briefing your designer or design team before they start the design process. Tell them what you want in the form of an image and color combination. Tell them about your services and your typical clients. Tell them how you want your business to be perceived and what qualities you want to emphasize in the design. You can also refer them to some art logos which you like and they may be able to incorporate components of those designs into your design without imitating them too closely.
Think carefully about your final decision as it is not easy to change a logo once your business is underway. Your real estate logo will be with you for a long time to come so be sure to invest the time and finds into making sure that you get something which will are very effective for your business.
